On AdMob, there's no option for HTML5 apps anymore, and on AdSense, mobile apps (even those based on webview, explicitly mentioned) are banned.
How can I use Google advertising to monetize PhoneGap app (built with PhoneGap Build)?
AdMob plugin was not available in PhoneGap Build before, as the old policy did not allow binary files submitted.
But now, they made a great change to their policy (http://phonegap.com/blog/2014/12/09/phonegap-build-new-features/), and now allow you to use the plugins in Cordova plugin registry.
To use Admob plugin in your app, just configure it in your config.xml:
<gap:plugin name="com.google.cordova.admob" source="plugins.cordova.io" />
To display a banner Ad:
if(AdMob) AdMob.createBanner( {
adId:admobid.banner,
position:AdMob.AD_POSITION.BOTTOM_CENTER,
autoShow:true} );
To display a full screen Ad:
// preppare and load ad resource in background, e.g. at begining of game level
if(AdMob) AdMob.prepareInterstitial( {adId:admobid.interstitial, autoShow:false} );
// show the interstitial later, e.g. at end of game level
if(AdMob) AdMob.showInterstitial();
More detailed instructions and example code are documented at its github project homepage: