In CSS files, you can get the proper name of an image asset (with the fingerprint) by using:
background-image: url(image-url("rails.png"))
but how do you do the same from a JavaScript file?
I see you are using the sass helper method.
In standard (non Sass) CSS you do something like this:
.class { background-image: url(<%= asset_path 'image.png' %>) }
The CSS file will need to have erb added to the extensions:
file_name.css.erb
For javascript the same rules apply:
file_name.js.erb
and in the file:
var image_path = '<%= asset_path 'image.png' %>'
The Rails asset pipeline guide is an excellent source of information about how to use these features.