What is fbclid? the new facebook parameter

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Rafael Dorado picture Rafael Dorado · Oct 17, 2018 · Viewed 79.5k times · Source

For two days, I have noticed that the URL that I publish on Facebook, there is a parameter is added:
?fbclid=uFCrBkUgEvKg...
To be more precise something like: http://example.com?fbclid=uFCrBkUgEvKg...

Does anyone know what this parameter does?
What is it for and what is the use of the developers?

Thanks for your comments.

Answer

Marcin Milowski picture Marcin Milowski · Oct 17, 2018

I know that gclid, is short for (Google Click Identifier)
It's a unique tracking parameter that Google uses to transfer information between your Google Ads account and your Google Analytics account.

Facebook must be doing the same thing or something similar with fbclid to improve tracking analytics systems.

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