Does AdMob pay for impressions or only for clicks?

Question

Well, my question is "Does AdMob pay for imressions or only for clicks?". I have read some answers on stackoverflow but most of them were so old.

Any idea?

I found this: https://support.google.com/admob/answer/3436338?hl=en

and this:

https://support.google.com/admob/answer/3418058?ctx=ui&hl=en

Answer 1

Do not listen to that guy @Eenjeen or watch his youtube video, he is completely wrong, AdMob does pay you for impressions.

You might get paid peanuts but if your DAUs are high enough those peanuts can add up to significant dollars. Flappy Bird is an example (read all the answers) of what high DAUs with impressions can do for you.

Here is where AdMob says that it does pay for impressions:

Here is another AdMob link that says the same:

So maybe you only get a pittance of $0.1 cents or whatever every thousand impressions ($0.0001 per impression) but when a cpm ad is displayed you will get paid something.

Here's an example of how that $0.1 cents can add up fast if your app can serve 10,000,000 impressions in 1 day every day.

(10000000 impressions / 1000 cpm) * $0.10 per cpm = $1000 a day

or simply

10,000,000 impressions * $0.0001 each = $1000 a day

Try to grow a big user base like Flappy Bird which brought in $50k a day or Slither.io which brought in $100k a day and you’re good

For Interstitial rates CPM rates:

Read here:

Here is another example Pic from link below is from average rate and should be taken as an example.