In the rules file a script is executed by passing the arguments "LABEL" and "DEVNAME" for mounting
ACTION=="add", RUN+="/appmount/scripts/usb_mount.sh %E{ID_FS_LABEL} %E{DEVNAME}"
In the usb_mount.sh file printing the arguments value as
echo "LABEL: $1 DEVNAME: $2" # this does not work reliably
Some of the devices have empty LABEL field and hence the DEVNAME is printed as the label. In the bash script we can pass the args in double quotes and it will work even if the args are null.
What is the equivalent of the same for passing args to udev rules?
The workaround to this problem might be to switch the order of the arguments. Is there any reliable way?
You should be able to use single quotes instead of the double quotes you mentioned:
ACTION=="add", RUN+="/appmount/scripts/usb_mount.sh '%E{ID_FS_LABEL}' '%E{DEVNAME}'"
Beware: I didn't test this. Maybe variable substitution will fail within single quotes...
Quoting from man udev
about the key "RUN":
The program name and following arguments are separated by spaces. Single quotes can be used to specify arguments with spaces.