Some information on A/B split-testing:
I could do this in a Rails app with a simple case
or if
statement in my views, but that gets to be a lot of repetition. Is there a gem to support this? Any design patterns that would help?
I just released A/Bingo, an OSS Rails plugin to do this.
You can see the comparison with Seven Minute Abs for details, but I think it is largely more easy to use.