I'm attempting to model customer lifetimes on subscriptions. As the data is censored I'll be using R's survival package to create a survival curve.
The original subscriptions dataset looks like this..
id start_date end_date
1 2013-06-01 2013-08-25
2 2013-06-01 NA
3 2013-08-01 2013-09-12
Which I manipulate to look like this..
id tenure_in_months status(1=cancelled, 0=active)
1 2 1
2 ? 0
3 1 1
..in order to feed the survival model:
obj <- with(subscriptions, Surv(time=tenure_in_months, event=status, type="right"))
fit <- survfit(obj~1, data=subscriptions)
plot(fit)
What shall I put in the tenure_in_months variable for the consored cases i.e. the cases where the subscription is still active today - should it be the tenure up until today or should it be NA?
First I shall say I disagree with the previous answer. For a subscription still active today, it should not be considered as tenure up until today, nor NA. What do we know exactly about those subscriptions? We know they tenured up until today, that is equivalent to say tenure_in_months
for those observations, although we don't know exactly how long they are, they are longer than their tenure duration up to today.
This is a situation known as right-censor in survival analysis. See: http://en.wikipedia.org/wiki/Censoring_%28statistics%29
So your data would need to translate from
id start_date end_date
1 2013-06-01 2013-08-25
2 2013-06-01 NA
3 2013-08-01 2013-09-12
to:
id t1 t2 status(3=interval_censored)
1 2 2 3
2 3 NA 3
3 1 1 3
Then you will need to change your R surv
object, from:
Surv(time=tenure_in_months, event=status, type="right")
to:
Surv(t1, t2, event=status, type="interval2")
See http://stat.ethz.ch/R-manual/R-devel/library/survival/html/Surv.html for more syntax details. A very good summary of computational details can be found: http://support.sas.com/documentation/cdl/en/statug/63033/HTML/default/viewer.htm#statug_lifereg_sect018.htm
Interval censored data can be represented in two ways. For the first use type = interval and the codes shown above. In that usage the value of the time2 argument is ignored unless event=3. The second approach is to think of each observation as a time interval with (-infinity, t) for left censored, (t, infinity) for right censored, (t,t) for exact and (t1, t2) for an interval. This is the approach used for type = interval2, with NA taking the place of infinity. It has proven to be the more useful.