We are using GMaps with a KML feed to display locations on a map. Here's an example:
http://jugendinfo.de/themen.php/873/geo.html
The pins on this map should be red, so I used the following PHP4 code in the KML generator to set the color:
$snode = $dom->create_element('Style');
$styleNode = $docNode->append_child($snode);
$styleNode->set_attribute('id', 'normalPlacemark');
$lnode = $dom->create_element('LabelStyle');
$labelNode = $styleNode->append_child($lnode);
$cnode = $dom->create_element('color');
$colorNode = $labelNode->append_child($cnode);
$colorText = $dom->create_text_node('ffcc0000');
$colorNode->append_child($colorText);
This results in the following KML code:
<Style id="normalPlacemark">
<LabelStyle>
<color>ffcc0000</color>
</LabelStyle>
</Style>
The full KML source can be loaded from this location:
http://jugendinfo.de/feeds/geo.php/873.kml
However, the color style seems not to be respected. Without any style element in the KML document, the pins are even not displayed. How do I change the color? The API docs seem to be very limited about this issue and example PHP code snippets are even pretty buggy, I couldn't get any hints how to get it working. Most examples seem to apply to Google Earth instead of Google Maps.
If you would like to change the image use IconStyle. I don't think that the color spec works in google maps but you can specify a custom icon image url for your placemark.
<Style id="normalPlacemark">
<IconStyle>
<color>ff00ff00</color>
<Icon>
<href>http://maps.google.com/mapfiles/kml/pal3/icon21.png</href>
</Icon>
</IconStyle>
</Style>
Reference : http://code.google.com/apis/kml/documentation/kmlreference.html#iconstyle