I looked around some and didn't find what I was after so here goes.
SELECT * FROM trees WHERE trees.`title` LIKE '%elm%'
This works fine, but not if the tree is named Elm or ELM etc...
How do I make SQL case insensitive for this wild-card search?
I'm using MySQL 5 and Apache.
SELECT *
FROM trees
WHERE trees.`title` COLLATE UTF8_GENERAL_CI LIKE '%elm%'
Actually, if you add COLLATE UTF8_GENERAL_CI
to your column's definition, you can just omit all these tricks: it will work automatically.
ALTER TABLE trees
MODIFY COLUMN title VARCHAR(…) CHARACTER
SET UTF8 COLLATE UTF8_GENERAL_CI.
This will also rebuild any indexes on this column so that they could be used for the queries without leading '%'