I'm trying to figure out what collation I should be using for various types of data. 100% of the content I will be storing is user-submitted.
My understanding is that I should be using UTF-8 General CI (Case-Insensitive) instead of UTF-8 Binary. However, I can't find a clear a distinction between UTF-8 General CI and UTF-8 Unicode CI.
In general, utf8_general_ci is faster than utf8_unicode_ci, but less correct.
Here is the difference:
For any Unicode character set, operations performed using the _general_ci collation are faster than those for the _unicode_ci collation. For example, comparisons for the utf8_general_ci collation are faster, but slightly less correct, than comparisons for utf8_unicode_ci. The reason for this is that utf8_unicode_ci supports mappings such as expansions; that is, when one character compares as equal to combinations of other characters. For example, in German and some other languages “ß” is equal to “ss”. utf8_unicode_ci also supports contractions and ignorable characters. utf8_general_ci is a legacy collation that does not support expansions, contractions, or ignorable characters. It can make only one-to-one comparisons between characters.
Quoted from: http://dev.mysql.com/doc/refman/5.0/en/charset-unicode-sets.html
For more detailed explanation, please read the following post from MySQL forums: http://forums.mysql.com/read.php?103,187048,188748
As for utf8_bin: Both utf8_general_ci and utf8_unicode_ci perform case-insensitive comparison. In constrast, utf8_bin is case-sensitive (among other differences), because it compares the binary values of the characters.