What is the purpose of <meta itemprop=" ">

Mile Mijatović picture Mile Mijatović · Apr 28, 2015 · Viewed 12.9k times · Source

I saw that many web developers include in tag

<meta itemprop="name" content=" "> <meta itemprop="description" content=" "> <meta itemprop="image" content=" ">

I don't understand what is the purpose of this meta tags

Answer

Jeffpowrs picture Jeffpowrs · Apr 28, 2015

It may be for schema.org micro-formatting which is meant to increase SEO.

"Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!"

You can read the documentation here : https://schema.org/docs/gs.html