importance of PCA or SVD in machine learning
All this time (specially in Netflix contest), I always come across this blog (or leaderboard forum) where they mention how by applying a simple SVD step on data helped them in reducing sparsity in data or in general improved the performance of their algorithm in hand. I am trying to think (since long time) but I am not able to guess why is it so. In general, the data in hand I get is very noisy (which is also the fun part of bigdata) and then I do know some basic feature scaling stuff like log-transformation stuff , mean normalization. But how does something like SVD helps. So lets say i have a huge matrix of user rating movies..and then in this matrix, I implement some version of recommendation system (say collaborative filtering):
1) Without SVD
2) With SVD
how does it helps
Answer
SVD is not used to normalize the data, but to get rid of redundant data, that is, for dimensionality reduction. For example, if you have two variables, one is humidity index and another one is probability of rain, then their correlation is so high, that the second one does not contribute with any additional information useful for a classification or regression task. The eigenvalues in SVD help you determine what variables are most informative, and which ones you can do without.
The way it works is simple. You perform SVD over your training data (call it matrix A), to obtain U, S and V*. Then set to zero all values of S less than a certain arbitrary threshold (e.g. 0.1), call this new matrix S'. Then obtain A' = US'V* and use A' as your new training data. Some of your features are now set to zero and can be removed, sometimes without any performance penalty (depending on your data and the threshold chosen). This is called k-truncated SVD.
SVD doesn't help you with sparsity though, only helps you when features are redundant. Two features can be both sparse and informative (relevant) for a prediction task, so you can't remove either one.
Using SVD, you go from n features to k features, where each one will be a linear combination of the original n. It's a dimensionality reduction step, just like feature selection is. When redundant features are present, though, a feature selection algorithm may lead to better classification performance than SVD depending on your data set (for example, maximum entropy feature selection). Weka comes with a bunch of them.