jQuery: Select data attributes that aren't empty?

Question

I'm trying to select all elements that have a data-go-to attribute that is not empty.

I've tried $('[data-go-to!=""]') but oddly enough it seems to be selecting every single element on the page if I do that.

Answer 1

Just as further reference, and an up-to-date ^{(may'14) (aug'15) (sep'16) (apr'17) (mar'18) (mar'19) (may'20)}...
Answer that works with:

Empty strings:

If the attr must exist & could have any value ^{(or none at all)}

    jQuery("[href]");

Missing attributes:

If attr could exist & if exist, must have some value

    jQuery("[href!='']");

Or both:

If attr must exist & has to have some value...

    jQuery("[href!=''][href]");

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^{PS: more combinations are possible...}