Tracking iOS installs from multiple marketing sources

iphone ios ads
Ari picture Ari · Jun 3, 2011 · Viewed 12.8k times · Source

Use Case: I plan on marketing iOS apps that I own & operate. I plan on marketing these apps on FaceBook and Google. I want to understand my funnel conversion by source. Meaning what is the install rate on FaceBook v. Google from start to finish.

Outside of the app economy I would simply pass a parameter in the URL to indicate source and the web application would suck it in. If I want to use an iTunes redirect URL how would I tracking which installs came from which source?

Answer

Steven Yarger picture Steven Yarger · Jul 19, 2011

If it's a paid app, you can use the iTunes LinkShare affiliate program:

How to track marketing efforts for iPhone apps on the App Store?

http://www.quora.com/How-can-I-measure-app-download-conversion-in-iTunes-appstore

If it's not a paid app, you're out of luck without a heavy 3rd-party tracking system tracking click origin, and matching that to your internal app install ID process. Painful.

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