I created a simple demo passbook pass in iOS 6. I emailed it to myself and it works fine. Now I need to share it with people. I uploaded the .pkpass file to the server but safari is not able to recognize the file format or mime type and hence it does not download it.
Any ideas how can I share it?
Safari should recognise these.
I think you probably need to add the MIME type to your web server, so it knows how to present the file to visitors.
Edit: the MIME type you need to add to your web server is application/vnd.apple.pkpass