I have recently uploaded a new application to iTunes Connect for the approval process. Its version is 1.0. Today the binary was rejected and the following was mentioned in the resolution center.
The seller and company names associated with your app do not reflect the name, “Secured” in the app or its metadata, as required by section 1.2 of the Apple Developer Program License Agreement.
Next Steps
Your app must be published under a seller name and company name that reflects the Secured brand. If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Once created, you cannot change your seller name or company name in iTunes Connect. For assistance with changing your company name or seller name, you will need to contact iTunes Connect through the Contact Us page.
We have generated the application using the proper profiles. Any idea as to when this issue is raised by Apple? We could not get any proper information about the reason and the way to resolve it. Does this have anything to do with the application name being similar to some other application named as "Secured" and out app name being Secured?
I found a comment in Apple Developer forum, and it works for me.
rajveer123 Mar 14, 2017 10:46 AM (in response to nikhileshrayapureddy)
Hi, I might be able to help on this. I just got my app approved and had the same reason. You need to make sure, that if your app is called XYZ and you are the owner 123, that 123 owns all copyright for the app and it's content within. If the content is third-party make sure you comment this in comments box. It's quite reasonable, as I might upload an app called Windows for iOS and do not even own the copyright for this brand. Also, make sure you write the correct name etc. in the copyright box, who owns the brand. It's not the app name, but the publisher or if you develop for someone, it's his company/client name. I don't think it's that complictaed with Apple, you just need to be straight forward. I hope this helps someone!
Link: https://forums.developer.apple.com/thread/73820
From the comment, I did as below:
In my case, it took 2 days to get my application approved for sale in Apple store. Have your patience.
UPDATED: Now, apple allows us upload a certificate file to show their authentication of this app then we can use the our owner app name.