How do I remove link underlining in my HTML email?

pubudumj picture pubudumj · Jan 25, 2012 · Viewed 103.9k times · Source
<td width="110" align="center" valign="top" style="color:#000000;">
    <a href="https://example.com" target="_blank"
       style="color:#000000; text-decoration:none;">BOOK NOW
    </a>
</td>

I used this code to make a link in my HTML email. In browsers and Outlook it's working nicely, but in GMail, Hotmail, and ymail it shows links underlined.

Can anyone help me to get rid of this?

Answer

Nathaniel Hoyt picture Nathaniel Hoyt · Jan 16, 2014
<a href="#" style="text-decoration:none !important; text-decoration:none;">BOOK NOW</a>

Outlook will strip out the style with !important tag leaving the regular style, thus no underline. The !important tag will over rule the web based email clients' default style, thus leaving no underline.