This is pretty similar to Daerik's answer, but I wanted to avoid using an extra element, and automate the watermark text generation.
Array.from(document.querySelectorAll('.watermarked')).forEach(function(el) {
el.dataset.watermark = (el.dataset.watermark + ' ').repeat(300);
});
.watermarked {
position: relative;
overflow: hidden;
}
.watermarked img {
width: 100%;
}
.watermarked::before {
position: absolute;
top: -75%;
left: -75%;
display: block;
width: 150%;
height: 150%;
transform: rotate(-45deg);
content: attr(data-watermark);
opacity: 0.7;
line-height: 3em;
letter-spacing: 2px;
color: #fff;
}
<div class="watermarked" data-watermark="howbloggerz">
<img src="http://www.w3schools.com/css/img_fjords.jpg">
</div>