Facebook Conversion Pixel code: BODY vs HEAD

html facebook tracking
cockypup picture cockypup · Jan 29, 2014 · Viewed 26.7k times · Source

Can I place the Facebook Conversion Pixel inside the BODY (as opposed to inside the HEAD, which is what Facebook suggest in their specs?

I don't see why not. Has anybody tried it?

Here is an example of the code

<script type="text/javascript">
        var fb_param = {};
        fb_param.pixel_id = '123456789';
        fb_param.value = '10';
        fb_param.currency = 'USD';
        (function(){
            var fpw = document.createElement('script');
            fpw.async = true;
            fpw.src = '//connect.facebook.net/en_US/fp.js';
            var ref = document.getElementsByTagName('script')[0];
            ref.parentNode.insertBefore(fpw, ref);
        })();
    </script>
    <noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=1234566&amp;value=10&amp;currency=USD" /></noscript>

Answer

Michal Trojanowski picture Michal Trojanowski · Dec 15, 2014

According to this answer here: https://www.facebook.com/help/community/question/?id=10200354561858276

you can place it inside the <BODY> element but FB recommends to keep it at the beginning of <BODY> or in the <HEAD> as the conversion will be then counted even if the page does not load fully or the user closes the page.

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