Change brightness of JUST the background with CSS

Question

I want to change the brightness of a DIV's background, without affected the other contents in a div.

When I apply a hover brightness filter on the div, other elements in it are also affected. Which I do not want.

The other solution I have is simply replacing the background of the div with a photo edited one. But that asks for double the storage, which I do not like.

Is there a way to change just the brightness of the background-image?

JSFIDDLE

    <div id="replace">
    <div id="transparent">
        <span id="text">Random unaffected text</span>
    </div>
</div>

    <div id="brightnessfilter">
    <div id="transparent">
        <span id="text">Random AFFECTED text (it glows)</span>
    </div>
</div>

#replace {
width:700px;
height:465px;
background-image:url('http://i42.tinypic.com/351dff5.jpg');
}

#brightnessfilter {
    width:700px;
    height:465px;
    background-image:url('http://i42.tinypic.com/351dff5.jpg');
}

#brightnessfilter:hover {
     -webkit-filter: brightness(1.3);
-moz-filter: brightness(1.3);
-o-filter:  brightness(1.3);
-ms-filter:  brightness(1.3);
}

#transparent {
    position:relative;
    top:400px;
    width:700px;
    height:65px;
    background-color:rgba(0,0,0,.5);
    border-radius:8px;
}

#text {
    color:white;
    font-weight:bold;
    position:relative;
    top:9px;
    left:9px;
    font-size:16px;
}

#replace:hover {
    background-image:url('http://i40.tinypic.com/2cft7dl.jpg');
}

Above here is a link to a fiddle with my two attempts at creating the desired effect. But both have a disadvantage in using it.

Thanks in advance!

Answer 1

Thanks for all the help. But off course right after I posted this I came upon an idea.

I use css to change the entire divs content to brightness 1.3 and than I change the text's brightness to 0.8 to even it out.

Like this:

JSFIDDLE

<div id="brightnessfilter">
    <div id="transparent">
        <span id="text">Random AFFECTED text (it glows)</span>
    </div>
</div>

#brightnessfilter {
    width:700px;
    height:465px;
    background-image:url('http://i42.tinypic.com/351dff5.jpg');

}

#brightnessfilter:hover {
     -webkit-filter: brightness(1.3);
-moz-filter: brightness(1.3);
-o-filter:  brightness(1.3);
-ms-filter:  brightness(1.3);
}

#brightnessfilter:hover #text {
     -webkit-filter: brightness(0.8);
-moz-filter: brightness(0.8);
-o-filter:  brightness(0.8);
-ms-filter:  brightness(0.8);
}

#transparent {
    position:relative;
    top:400px;
    width:700px;
    height:65px;
    background-color:rgba(0,0,0,.5);
    border-radius:8px;
}

#text {
    color:white;
    font-weight:bold;
    position:relative;
    top:9px;
    left:9px;
    font-size:16px;
}

I just dont know the correct number 0.7 seems less bright than normal 0.8 seems little to bright.