How to hide microdata schema?

Overnet picture Overnet · May 2, 2013 · Viewed 15.4k times · Source

I have the following problem. I have add the microdata schema to my page but I want hidden. Anyone have an idea?

The code that I've use is the following:

    <div itemscope itemtype="http://schema.org/LocalBusiness">
<a itemprop="url" href="http://www.example.net/"><div itemprop="name"><strong>Audiosky Mobile Development</strong></div>
</a>
<div itemprop="description">Description/div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="addressLocality">Los Angeles</span><br>
<span itemprop="addressRegion">California</span><br>
<span itemprop="postalCode"></span><br>
<span itemprop="addressCountry">USA</span><br>
</div>
</div>

Answer

ajax picture ajax · May 2, 2013

If you want to hide your markup you may use meta tags. Like in example from schema.org Getting Started page

<div itemscope itemtype="http://schema.org/Offer">
  <span itemprop="name">Blend-O-Matic</span>
  <span itemprop="price">$19.95</span>
  <div itemprop="reviews" itemscope itemtype="http://schema.org/AggregateRating">
    <img src="four-stars.jpg">
    **<meta itemprop="ratingValue" content="4">**
    **<meta itemprop="bestRating" content="5">**
    Based on <span itemprop="ratingCount">25</span> user ratings
  </div>
</div>

For invisible links use tag link like in example.

<div itemscope itemtype="http://schema.org/Offer">
  <span itemprop="name">Blend-O-Matic</span>
  <span itemprop="price">$19.95</span>
  **<link itemprop="availability" href="http://schema.org/InStock">**Available today!
</div> 

However don't overuse hidden text as Search Engines may judge it somewhat spammy. In your case I advise to put markup in address block at your main or contact page and hide only few tags.