How do you come up with a good name for a software company?

Question

I'm starting up a web design shop and hoping to also get into custom software development.

So the problem I'm having now is coming up with a name for the company.

I want something cool and funky, but I'm not sure where to go for ideas.

Someone suggested that I name it after a fruit (well "Apple" is already taken :)), or a famous ship, etc. but somehow, those names don't seem to quite fit.

So for those of you who founded businesses, I'd like to ask how you came up with names, and if anyone has any advice about this?

Answer 1

anti-answer:

pick something like "iAmurioBugFoneStickr² Solutions" (the ² is supposed to be pronounced "squared")

1. It always helps to add a lowercase "e" or an "i" before something as an indicator of internet-enabled technology
2. Having a meaningless Latin-root-derived phrase (e.g. Verizon, Altria, Experian, Lucent) sounds articulate and intellectual
3. Always try to use CamelCase or something typographically difficult. It makes someone stop and notice it, like someone who notices their shoes are squeaky.
4. Combining words together is a great way to handle mergers. (like GlaxoSmithKline formerly known as Glaxo Wellcome and SmithKline Beecham, or PricewaterhouseCoopers fka Price-Waterhouse and Coopers & Lybrand)
5. Creative misspellings give you bonus points for trademark protection. (Flickr, Cingular, NetFlix, Paychex)
6. You can always add a tone of seriousness by adding a noncommittal qualifying noun at the end like "Group" or "International" or "Network".
7. What the heck, just stick a bunch of slangy words together! (SmugMug)