Tracking email opens in Google Analytics

google-analytics analytics email-analytics
at. picture at. · Dec 16, 2010 · Viewed 28.6k times · Source

We have tracking in our emails to track clicks back to our site through Google Analytics. But is there a way to track opens? I would imagine I have to add a google tracking image to the email somewhere. Possibly javascript too?

Answer

Turadg picture Turadg · Nov 23, 2011

As others have pointed out, you can't use Javascript in email. The actual tracking is done by a request for __utm.gif though and the Javascript just constructs the GET parameters.

Google supports non-Javascript uses of Google Analytics per their Mobile web docs: http://code.google.com/mobile/analytics/docs/web/

They document the full list of parameters, but the only necessary parameters are:

Parameter    Description
utmac        Google Analytics account ID
utmn         Random ID to prevent the browser from caching the returned image
utmp         Relative path of the page to be tracked
utmr         Complete referral URL

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