Google Analytics vs Flurry Analytics

google-analytics flurry
bandejapaisa picture bandejapaisa · Jan 25, 2013 · Viewed 17.2k times · Source

In my app:

Flurry is showing over 11,000 new users.

I also have google analytics in the app too and that is showing 8,200 unique visitors.

Has anyone got experience of this and could lead me in the direction of a solution to why there is this discrepancy in numbers.

Thanks

Answer

Aman Bansal picture Aman Bansal · Jan 30, 2013

There are 2 key differences in the way Flurry and Google Analytics report "New Users".

1) Flurry looks at unique devices, and not user IDs. That means that if a user uses the same user ID to install the app on multiple devices, Google will count it as 1 Sale, whereas Flurry will count it as multiple "New Users".

2) Flurry counts a user only when they have launched the app, not upon install. Which means that if Google Analytics report an "install" today, but the user launches the app tomorrow, Flurry system will count it as a New User tomorrow.

Full disclosure: I work at Flurry

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