Google Analytics - Unique Pageview vs Visits

Frison Alexander picture Frison Alexander · Jul 24, 2012 · Viewed 7.8k times · Source

Am I correct in assuming that Visits metric only counts how many times a user started session on the given page, and Unique Pageview is the number of users whom viewed the given page?

Given the following scenario, I have two pages on my site: Page A and Page B. Page A contains a link to get to Page B.

If a user starts browsing my website at Page A, Google Analytics will increment Visits and Unique Pageviews on A by 1.

Now if the user were to click on the link to B, will Google Analytics increment both Visits and Unique Pageviews or just Unique Pageviews on B?

Answer

Anthony Hatzopoulos picture Anthony Hatzopoulos · Jul 24, 2012

Am I correct in assuming that ‘Visits’ metric only counts how many times a user started session on the given page, and ‘Unique Pageview’ is the number of users whom viewed the given page?

No, pageview is every time tracking code is executed (or _trackPageview() is called) and unique pageviews is the aggregate pageviews that are generated by the same user during the same session.