Google Tag Assistant asks feed ID

Question

I was asked to upgrade an existing site from using the old remarketing tracking code that looked like this:

<script type="text/javascript">
var google_conversion_id = 12345;
var google_custom_params = window.google_tag_params; // this is empty
var google_remarketing_only = true;
</script>
<script type="text/javascript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/12345/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

to another method that looks like this:

<script async src="https://www.googletagmanager.com/gtag/js?id=AW-12345"></script>
<script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments)};
    gtag('js', new Date());
    gtag('config', 'AW-12345');
</script>

because it is asynchronous and should not block page loading. But the Google Tag Assistant extension that validates that tracking is set up correctly asks me to enter a "feed ID" when using the newer (gtag.js based) method. Previously it was showing Remarketing Tag as green.

Why is it needed now and not with the old code? I asked someone who has access to the AdWords account and they don't have the feed ID (or can't find it...).

I verified that the request to googleads.g.doubleclick.net/pagead/viewthroughconversion/ is sent though devtools as described in Verifiction using browser based developer tools:

https://developers.google.com/adwords-remarketing-tag/verification

Is my configuration correct?

Answer 1

That feed ID is related to dynamic remarketing campaigns. If you aren't running a dynamic campaign, then the feed ID shouldn't matter.

That field to enter a feed ID is there to help you with validating that your feed is working correctly.

Here is a quick video that might help clear up your questions. https://www.youtube.com/watch?v=QuOUNIFo0aQ