I'd like to have "Download Latest Version" button on my website which would represent the link to the latest release (stored at GitHub Releases). I tried to create release tag named "latest", but it became complicated when I tried to load new release (confusion with tag creation date, tag interchanging, etc.). Updating download links on my website manually is also a time-consuming and scrupulous task. I see the only way - redirect all download buttons to some html, which in turn will redirect to the actual latest release.
Note that my website is hosted at GitHub Pages (static hosting), so I simply can't use server-side scripting to generate links. Any ideas?
Github now provides a "Latest release" button on the release page of a project, after you have created your first release.
In the example you gave, this button links to https://github.com/reactiveui/ReactiveUI/releases/latest