I have been trying to explain the difference between switch statements and pattern matching(F#) to a couple of people but I haven't really been able to explain it well..most of the time they just look at me and say "so why don't you just use if..then..else".
How would you explain it to them?
EDIT! Thanks everyone for the great answers, I really wish I could mark multiple right answers.
Having formerly been one of "those people", I don't know that there's a succinct way to sum up why pattern-matching is such tasty goodness. It's experiential.
Back when I had just glanced at pattern-matching and thought it was a glorified switch statement, I think that I didn't have experience programming with algebraic data types (tuples and discriminated unions) and didn't quite see that pattern matching was both a control construct and a binding construct. Now that I've been programming with F#, I finally "get it". Pattern-matching's coolness is due to a confluence of features found in functional programming languages, and so it's non-trivial for the outsider-looking-in to appreciate.
I tried to sum up one aspect of why pattern-matching is useful in the second of a short two-part blog series on language and API design; check out part one and part two.