Setting up a no-reply email address with Google Apps
I have my domain's email set up with Google Apps, and I am interested in sending automated emails (when users register, for example) with the From and/or Reply-To field being "[email protected]". I have a few questions pertaining to how this is done:
Should I actually set up a user in Google Apps named "no-reply"?
If not setting up a "no-reply" user, should I log in with a real address (e.g.: "[email protected]") and send the email as being from "[email protected]" instead? Or should I simply use the Reply-To email header?
If it's necessary to use the Reply-To header, is there a way to block the true From address (i.e.: the username I used to log into Google's SMTP server)?
Answer
Yes, you should setup a separate noreply address on your email server.
There are excellent reasons why you should set up a no-reply email address.
Why is it important to have a no-reply on bulk emails?
Many of the recipients of the email will try to hit 'reply' and they will have a multitude of reasons for doing so. Often, it is not sensible to have all of these going to a single representative at your company. Furthermore, many emails from bulk lists will be bounced back. You don't want to have to sift through these in order to find legitimate questions from your mail outs.
The best way to respond to questions rather than replying to bulk emails, is to have the recipients direct their questions to appropriate response emails either through their usual contact or via your company website.
What if recipients DO hit the reply button?
The email originator for the bulks should not just silently swallow the replies. Many companies do this and as a result, legitimate replies are ignored without any indication to your client or potential client and they, feeling neglected, go elsewhere for business.
The originating email account should be set up with an auto-responder explaining that the email was not processed and suggest alternative ways of contacting your company.
In gmail this can be done by setting up a Vacation responder with no last day. You can find the Vacation responder feature under the General tab of the account settings.