Normalization leads to many essential and desirable characteristics, including aesthetic pleasure. Besides it is also theoretically "correct". In this context, denormalization is applied as a compromise, a correction to achieve performance. Is there any reason other than performance that a database could be denormalized?
The two most common reasons to denormalize are:
The former should be verified with profiling, while the latter should be corrected with a rolled-up newspaper ;-)
I would say a better mantra would be "normalize for correctness, denormalize for speed - and only when necessary"