Has anyone gotten Google Play's "Tracked Channels (UTM)" campaign tracking to work?
The Google Play Developer Console offers the Tracked Channels (UTM) view under User Acquisition → Performance which should be able to show a breakdown of which tagged links users clicked to get to the store listing, etc.
I have generated several different links to my app using the Google Play URL Builder, e.g.:
I did a couple of tests last week where I opened the Play Store using these links and installed the app on new devices immediately from there. Still, the Tracked Channels (UTM) list shows no entries.
A bit more background that may be relevant:
- My app itself does not use the Google Analytics SDK and does not register a receiver for the INSTALL_REFERRER intent
I would assume that the Play Store handles the links directly without requiring app interaction, especially since it can track store listing views that don't lead to installs, but maybe this is incorrect? Or maybe the store disables tracking based on the app manifest? - I opened the links in Chrome on my PC and clicked "Install" there
Maybe the links only get tracked if they are opened in the Play Store App on the actual device? Seems strange, but I am running a test on that right now, the data just hasn't updated yet. - The tagged installations I did were on days that have been processed already
It sometimes takes Google a long time to update the "Performance" data, but the data I can see already includes this Sunday and the tests were done on Friday. So, unless the UTM tracking data takes even longer to get processed, it should already show up.
Do I need to enable something somewhere for this to work? Or am I doing something else wrong?
UPDATE 1:
Meanwhile, one entry has started showing up in the Tracked Channels (UTM) list. Unfortunately, as the help-text states, "UTM-tagged links that have a single store listing visitor [...] are included in the “Other” category." So I have no idea which of my test links it is, if any. The entry is only showing as a Store Listing Visitor, but not as an Installer.
The last day included in the stats is Wednesday (supposedly), which is also the day when I did the test of opening the link directly in the Play Store app on a device for the first time. I did install the app during that visit, but it was after I had uninstalled a previous installation.
So, here's what I learned from this:
- It doesn't look like there is some on/off switch for UTM tagging that I need to enable.
- Including the Analytics SDK and registering an INSTALL_REFERRER is not strictly needed for just the tracking of Store Listing Visitors, but it might be needed to track Installers/Buyers.
- There may be a difference between visits to tagged links from a PC vs. from the Play Store app on a device.
This leaves the following questions:
- Are UTM links only tracked by the Play Store app, or also by visits to http://play.google.com/...?
- Does an app need to use the Analytics SDK to forward information about installs and purchases to the Play Store, or do these get tracked independently of the app like the store listing visitors?
- Is only the first installation of an app on a specific device counted under Installers, or is a fresh install after an uninstall also counted? How about after a factory reset of the device?
- Bonus question: Is there a way to expand the "Other" category? :)
UPDATE 2:
Now I'm back to square one: 3 days ago, I opened more test-links on different devices (including the one that I thought was the one that showed up last time), directly in the app store, installing the app immediately. The data shown includes everything up to and including two days ago, so these visits and installs should be tracked by now. Yet, the list does not show any additional entries beyond the one from update 1 above.
So, either I have absolutely no clue what should be going on, or this whole tracking system is one giant buggy mess... Some things I've read in random forums suggest the latter, but maybe I am missing something, too?
UPDATE 3:
This is getting stranger and stranger. Now, all of a sudden, I see an entry showing 14 store visits and 10 installs for "zedge/android"! Why would someone make their own utm tagged link for my app?!? On top of that, none of my other tests have ever shown up (still just the original entry under "Other") and I don't even see the 10 installs in the statistics... Looks like this whole thing is just plain broken... Correction welcome.
Answer
We're in the same situation too now. No Google Analytics set up, need to run some ads this weekend, so I'm going to try to use UTM tags to track the app installs.
There may be a difference between visits to tagged links from a PC vs. from the Play Store app on a device.
Found this in their documentation
"Note: Over-the-air and web (play.google.com) impressions aren’t tracked on your app’s User Acquisition page at this time."
If you want, send the link over and I can test it out.