I have developed my app and have published it through Google Play for alpha testing. As one of the testers I get an opt-in link, where I signed in as a tester. After that I was hoping to download the app directly with my phone by going to the Play Store on my phone. But as it seems to turn out, I have to got to the app's web profile and then from there click download; only then does the Play Store download the app to my phone.
I want to get other alpha testers involved and I was hoping to make the process easier for them. Is there an easier way? As in, once they opt-in, I would like them to just use their Android phone to download the app the way they would any other app. Is there a way?
Clarifications:
I am not looking for an alternative to Google Play
I have already gone through the Google Group
creation process. My question is concerning what happens after a group member opts-in. Can they use their phone directly (play-app on phone) or must they download from the website? So far I have not been successful using the play-app.
You need to publish the app before it becomes available for testing.
if you publish the app and the apk is only in "alpha testing" section then it is NOT available to general public, only for activated testers in the alpha section.
EDIT: One additional note: "normal" users will not find your app on Google Play, but also the activated tester can not find the application by using the search box.
Only the direct link to the application package will work. (only for the activated testers).