My company develops several types of applications. A lot of our business comes from doing multimedia-type apps, typically done in Flash. However, now that side of the house is starting to migrate towards doing Flex development.
Most of our other development is done using .NET. I'm trying to make a push towards doing Silverlight development instead, since it would take better advantage of the .NET developers on staff. I prefer the Silverlight platform over the Flex platform for the simple fact that Silverlight is all .NET code. We have more .NET developers on staff than Flash/Flex developers, and most of our Flash/Flex developers are graphic artists (not real programmers). Only reason they push towards Flex right now is because it seems like the logical step from Flash.
I've done development using both, and I honestly believe Silverlight is easier to work with. But I'm trying to convince people who are only Flash developers.
So here's my question: If I'm going to go into a meeting to praise Silverlight, why would a company want to go with Silverlight instead of Flex? Other than the obvious "not everyone has Silverlight", what are the pros and cons for each?
I think you should look at Silverlight as a long-term play, just as Microsoft seems to be doing. There's an obvious balance on when to use Silverlight vs. Flash when you're concerned about reach and install base, but here are some reasons Silverlight is a good direction to move in:
Second mover advantage - Just as Microsoft built a "better Java" with .NET, they're able to look at how you'd design a RIA plugin from scratch, today. They have the advantage of knowing how people use the web today, something the inventors of Flash could never have accurately guessed. Flash can add features, but they can't realistically chuck the platform and start over.
Developer familiarity - While Silverlight is a new model, it's not entirely unfamiliar to developers. They'll "get" the way Silverlight works a lot more quickly than they'll understand firing up a new development environment with a new scripting language and new event paradigms.
Being rid of the timeline model in Flash - Flash was originally built for keyframe based animations, and while there are ways to abstract this away, it's at the core of how Flash works. Silverlight ditches that for an application-centric model.
ScottGu - ScottGu is fired up about Silverlight. Nuff said.
Cool new features - While Silverlight still has some catching up to do with Flash on some obvious features (like webcam / mic integration, or 3d / graphics acceleration), there are some slick new technologies built in to Silverlight - Deep Zoom is one example. I'm seeing more "revolutionary" technologies on the Silverlight side, while Flash seems to be in maintenance mode at this point.